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Grundlagen Des Marketing by Fathima, H. Anis

Grundlagen Des Marketing

by H. Anis Fathima
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Book cover type: Paperback
  • ISBN13: 9786209040924
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 38.19
  • Language: German
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Marketing / General

Dieses Buch, Principles of Marketing, vermittelt ein einfaches und klares Verst�ndnis der grundlegenden Konzepte des Marketings. Es erkl�rt, wie Unternehmen Kundenbed�rfnisse erkennen, wertvolle Produkte schaffen und diese effektiv anbieten. Das Buch behandelt wichtige Themen wie Marktsegmentierung, Verbraucherverhalten, Marketing-Mix, Produktlebenszyklus, Preisgestaltung, Werbung, Vertrieb, digitales Marketing und Marketing-Ethik. Der Inhalt wurde speziell f�r BCom- und Bachelor-Studenten entwickelt und wird in leicht verst�ndlicher Sprache mit praktischen Beispielen pr�sentiert. Es enth�lt auch moderne Marketingtrends und hilft den Studenten, die Theorie mit realen Anwendungen zu verbinden. Dieses Buch ist ein n�tzlicher Leitfaden f�r jeden, der die Grundlagen des Marketings im heutigen dynamischen Gesch�ftsumfeld erlernen m�chte. Zus�tzlich zu den theoretischen Konzepten konzentriert sich das Buch auf die Rolle des Marketings bei realen Gesch�ftsentscheidungen. Besonderes Augenmerk wird auf neue Praktiken wie gr�nes Marketing, Social Media Marketing und Customer Relationship Management (CRM) gelegt. Jedes Kapitel f�hrt Schritt f�r Schritt in die Konzepte ein und schlie t mit kurzen Zusammenfassungen und Fragen, die zum Nachdenken anregen, um das Gelernte zu vertiefen.

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