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Guanxi: Relationship Marketing in a Chinese Context

by Erdener Kaynak , Y. H. Wong , Thomas Leung
Save 17% Save 17%
Current price ₹20,409.00
Original price ₹24,491.00
Original price ₹24,491.00
Original price ₹24,491.00
(-17%)
₹20,409.00
Current price ₹20,409.00

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Book cover type: Hardcover
  • ISBN13: 9780789012890
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 244
  • Original Price: USD 200.0
  • Language: English
  • Edition: 1
  • Item Weight: 577 grams
  • BISAC Subject(s): Customer Relations

This systematic analysis of the Chinese concept of guanxi--broadly translated, "personal relationship" or "connections"--offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from the authors' more than twenty years of combined working experience in the Chinese business world.

To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

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