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Guerrilla Marketing for Financial Advisors: Transforming Financial Professionals Through Practice Management by Jay Conrad Levinson

Guerrilla Marketing for Financial Advisors: Transforming Financial Professionals Through Practice Management

by Jay Conrad Levinson
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Book cover type: Paperback
  • ISBN13: 9781630478131
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Morgan James Publishing
  • Publisher Imprint: Morgan James Publishing
  • Publication Date:
  • Pages: 388
  • Original Price: GBP 17.99
  • Language: English
  • Edition: N/A
  • Item Weight: 567 grams
  • BISAC Subject(s): Marketing / General, Industries / Financial Services, and Investments & Securities / Portfolio Management

Based on the best selling " Guerrilla Marketing Series" with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level.

Hicks, Grant W.: - Grant Hicks, CIM, is a practice management capacity consultant. In addition to being an author and a popular keynote speaker at many conferences, Grant runs a training and coaching program for top financial advisors. He is the founder and National Director of Practice Management at www.advisorpracticemanagement.com with 27+ years of unique experience in the financial services industry. Grant is best known for co-authoring "Guerrilla Marketing for Financial Advisors" with Jay Conrad Levinson.

Levinson, Jay Conrad: - Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 57 other business books. His books have sold 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States---as Senior VP at J.Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has been part of the creative teams that made household names of many of the most famous brands in history including: The Marlboro Man and The Pilsbury Doughboy. Jay sadly passed away on October 10, 2013 and was the Chairman of Guerrilla Marketing International and the Guerrilla Marketing Association. He transformed so many lives and businesses as the Father of Guerrilla Marketing.

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