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Hack The Buyer Brain by Kenda MacDonald

Hack The Buyer Brain

by Kenda MacDonald
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Book cover type: Paperback
  • ISBN13: 9781912713950
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kenda MacDonald
  • Publisher Imprint: Kenda MacDonald
  • Publication Date:
  • Pages: 228
  • Original Price: USD 20.99
  • Language: English
  • Edition: N/A
  • Item Weight: 277 grams
  • BISAC Subject(s): Marketing / Research and E-Commerce / Digital Marketing

Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits.


Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all?


Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration.

Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys.


Kenda Macdonald isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers.


She breaks down the latest neuroscience so you can:


  • Find and attract perfect customers and keep them interested.
  • Create a seamless buying process, so people don't just buy your products and services, they do it with a massive grin on thier faces.
  • Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one).


Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing.

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