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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

by Anil Kumar , Manoj Kumar Dash , Shrawan Kumar Trivedi
Save 17% Save 17%
Current price ₹27,971.00
Original price ₹33,566.00
Original price ₹33,566.00
Original price ₹33,566.00
(-17%)
₹27,971.00
Current price ₹27,971.00

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Book cover type: Hardcover
  • ISBN13: 9781522509974
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 458
  • Original Price: GBP 220.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1339 grams
  • BISAC Subject(s): Marketing / Research

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

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