Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Handbook of Research on New Media Applications in Public Relations and Advertising

by Elif Esiyok
Save 17% Save 17%
Current price ₹30,044.00
Original price ₹36,053.00
Original price ₹36,053.00
Original price ₹36,053.00
(-17%)
₹30,044.00
Current price ₹30,044.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Hardcover
  • ISBN13: 9781799832010
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Information Science Reference
  • Publisher Imprint: Information Science Reference
  • Publication Date:
  • Pages: 400
  • Original Price: GBP 236.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1683 grams
  • BISAC Subject(s): Public Relations

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us