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Handbook of Research on Retailer-Consumer Relationship Development

by Fabio Musso , Elena Druica
Save 17% Save 17%
Current price ₹38,630.00
Original price ₹46,356.00
Original price ₹46,356.00
Original price ₹46,356.00
(-17%)
₹38,630.00
Current price ₹38,630.00

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Book cover type: Hardcover
  • ISBN13: 9781466660748
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 626
  • Original Price: GBP 304.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1720 grams
  • BISAC Subject(s): Customer Relations

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

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