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Handbuch Medienmanagement by Christian Scholz

Handbuch Medienmanagement

by Christian Scholz
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Book cover type: Hardcover
  • ISBN13: 9783540235408
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 982
  • Original Price: EUR 140.18
  • Language: German
  • Edition: 2006
  • Item Weight: 1475 grams
  • BISAC Subject(s): Advertising & Promotion

Dieses Buch liefert einen Überblick über alle wichtigen Aspekte des Medienmanagements. Zusätzlich ermöglichen Grundlagenartikel zum Medienmanagement aus interdisziplinärer Perspektive ein umfassendes Verständnis der Medienbranche, ihrer Wirkungen und Handlungsimplikationen. Führende Vertreter aus dem Feld der Medien geben einen umfassenden Einblick in den State-of-the-Art des Gebiets. Durch die ebenfalls enthaltenen Perspektiven anderer, nicht betriebswirtschaftlicher Fachdisziplinen - die hier integrativ zusammenfügt werden - eignet sich das Handbuch auch als Literatur für managementbezogene Fragestellungen aus den Disziplinen Medienrecht, Medienpsychologie, Medienökonomie und Kommunikationswissenschaft.

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