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Handbuch Versicherungsmarketing by Michael Reich, Christopher Zerres

Handbuch Versicherungsmarketing

by Michael Reich , Christopher Zerres
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Book cover type: Hardcover
  • ISBN13: 9783662577547
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 657
  • Original Price: EUR 93.45
  • Language: German
  • Edition: 2. Aufl. 2019
  • Item Weight: 1225 grams
  • BISAC Subject(s): Marketing / General

Lange Zeit wurde Marketing in der deutschen Versicherungswirtschaft vernachl�ssigt. H�ufig konzentrierten sich die Unternehmen lediglich darauf, ihre Vertriebspolitik zu optimieren. Marketing im Sinne einer Unternehmensphilosophie, bei der alle betrieblichen Bereiche auf den Markt und seine Anforderungen ausgerichtet werden, erf�hrt nun auch in Versicherungsunternehmen eine schnell wachsende Bedeutung.

Dr. Michael Reich ist Gründer und Geschäftsführender Gesellschafter der 67rockwell Consulting GmbH und zuständig für die Unternehmensstrategie und Human Resources.

Prof. Dr. Christopher Zerres ist Professor am Department of Media and Information Sciences an der Offenburg University.

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