Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

Name: Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Brand: St. Martins Press-3pl
SKU: 9780230116450
Price: 2884.0 INR
Availability: InStock

by Bernd Schmitt

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ISBN13: 9780230116450
Binding: Hardcover
Subject: N/A
Publisher: St. Martins Press-3pl
Publisher Imprint: St. Martins Press-3pl
Publication Date: April 24, 2012
Pages: 256
Original Price: USD 40.99
Language: English
Edition: N/A
Item Weight: 427 grams
BISAC Subject(s): Consumer Behavior and Marketing / Research

About The Book

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan:

About The Author

Schmitt, Bernd: - Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia University, the director of the Center on Global Brand Leadership, and CEO of the EX Group. He is a frequent keynote speaker at conferences worldwide and has appeared on the BBC, CNBC, CNN, and The Daily Show. Schmitt has written for The New York Times, The Asian Wall Street Journal, and Financial Times, and is also the author of several books including Big Think Strategy, Customer Experience Management, and Experiential Marketing, which have been translated into more than 20 languages. He lives in New York City.

Van Zutphen, Glenn: - Glenn van Zutphen was a working journalist for 26 years for the likes of CNN International and CNBC Asia. He owns VanMedia Group, a Singapore-based media consulting firm. He is the co-author of Happy Customers Everywhere.

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