Hegarty on Advertising

Name: Hegarty on Advertising
Brand: Thames & Hudson
SKU: 9780500293638
Price: 2287.0 INR
Availability: InStock

by John Hegarty

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ISBN13: 9780500293638
Binding: Hardcover
Subject: N/A
Publisher: Thames & Hudson
Publisher Imprint: Thames & Hudson
Publication Date: December 5, 2017
Pages: 232
Original Price: USD 29.95
Language: English
Edition: Revised and expanded edition
Item Weight: 862 grams
BISAC Subject(s): Advertising & Promotion

About The Book

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.

The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive's shelf is now fully revised and ready to inspire a new generation of marketers.

About The Author

Hegarty, John: - John Hegarty is one of the world's most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President's Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.

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