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Holistic Approaches to Brand Culture and Communication Across Industries

by Sabyasachi Dasgupta , Santosh Kumar Biswal , M. Anil Ramesh
Save 17% Save 17%
Current price ₹22,831.00
Original price ₹27,398.00
Original price ₹27,398.00
Original price ₹27,398.00
(-17%)
₹22,831.00
Current price ₹22,831.00

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Book cover type: Hardcover
  • ISBN13: 9781522531500
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 325
  • Original Price: GBP 180.0
  • Language: English
  • Edition: N/A
  • Item Weight: 753 grams
  • BISAC Subject(s): Marketing / General

The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

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