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Homo Connectus: Einblicke in Die Post-Solo-Ära Des Kunden by Frank Keuper, Marc Schomann, Linda Isabell Sikora

Homo Connectus: Einblicke in Die Post-Solo-Ära Des Kunden

by Frank Keuper , Marc Schomann , Linda Isabell Sikora
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Book cover type: Paperback
  • ISBN13: 9783658191320
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 472
  • Original Price: EUR 60.74
  • Language: German
  • Edition: 1. Aufl. 2018
  • Item Weight: 776 grams
  • BISAC Subject(s): Customer Relations

Zeigt, wie eine ganzheitliche Sichtweise von digitalen Informationen und digitaler Kommunikation in den Unternehmen organisatorisch verankert werden kannAntwortet auf die Fragen: Wer ist der vernetzte Kunde? Wie handelt er? Was will er?Erkl�rt, wie Unternehmen Wettbewerbsvorteile durch innovative Ideen und Erschlie ung neuer M�rkte des "Connected Customer" generieren k�nnen
Liefert positive Beispiele zur konsequenten proaktiven Umsetzung eines nachhaltigen Kundenbeziehungsmanagements

Prof. Dr. habil. Frank Keuper ist Direktor des Steinbeis Center of Strategic Management (SCSM), Hamburg.Prof. Dr. Marc Schomann ist Geschäftsführer der Resulting Plus GmbH und Professor an der Steinbeis-Hochschule Berlin.Dr. Linda Isabell Sikora ist Direktorin am Steinbeis-Transfer-Institut Investments & Wealth Management der Steinbeis-Hochschule Berlin.

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