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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

by Vinnie Jauhari
Save 35% Save 35%
Current price ₹7,041.00
Original price ₹10,831.00
Original price ₹10,831.00
Original price ₹10,831.00
(-35%)
₹7,041.00
Current price ₹7,041.00

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Book cover type: Paperback
  • ISBN13: 9781774636244
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Apple Academic Press
  • Publication Date:
  • Pages: 360
  • Original Price: GBP 82.99
  • Language: English
  • Edition: N/A
  • Item Weight: 642 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism, Marketing / General, and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

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