Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

How Not to Hate Advertising: A Creative's Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry

by Nick Sonderup
Save 35% Save 35%
Current price ₹11,621.00
Original price ₹17,878.00
Original price ₹17,878.00
Original price ₹17,878.00
(-35%)
₹11,621.00
Current price ₹11,621.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Hardcover
  • ISBN13: 9781032615684
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 140.0
  • Language: English
  • Edition: 1
  • Item Weight: 372 grams
  • BISAC Subject(s): Advertising & Promotion

This book is the creative professionals' guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one, for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.

Nick Sonderup is an award-winning creative leader with 23+ years of experience. His work has been recognized by nearly every industry awards show, including Cannes Lions, ANDYs, One Show, Clio, Effies, D&AD, and the ADC. His work for General Electric earned an Emmy nomination, and his film 100 Bands in 100 Days was a Grand Jury award nominee at the 2010 SXSW Film Festival. Nick is currently Co-CCO at StrawberryFrog, responsible for leadership across multiple accounts, the creative department, and the StrawberryFrog brand. Over the years, Nick has lent his expertise to a broad range of brands, including MTV, ESPN, American Express, MINI, AT&T, Nike, Anheuser-Busch InBev, State Farm, Midea, Northwell Health, and more. He also created powerful, soulful work at many of the industry's most celebrated creative agencies, like Wieden+Kennedy (W+K), BBDO, Ogilvy, and Translation, after starting his career at MTV. Outside of agency life, Nick has worked as an Adjunct Professor teaching copywriting.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us