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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by M. Morley
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Current price ₹3,672.00
Original price ₹5,649.00
Original price ₹5,649.00
Original price ₹5,649.00
(-35%)
₹3,672.00
Current price ₹3,672.00

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Book cover type: Paperback
  • ISBN13: 9780333987773
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 228
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2002
  • Item Weight: 313 grams
  • BISAC Subject(s): Public Relations, International / General, and Management

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

MICHAEL MORLEY is Deputy Chairman of Edelman Public Relations Worldwide. He has counselled clients of the world's largest corporations and is a highly regarded international public relations expert with four decades of experience in the US, Europe, South America, Asia Pacific, the Middle East and Africa.

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