How to Persuade People Who Don't Want to Be Persuaded: Get What You Want--Every Time!

Name: How to Persuade People Who Don't Want to Be Persuaded: Get What You Want--Every Time!
Brand: Wiley
SKU: 9780471647973
Price: 1878.0 INR
Availability: InStock

by Joel Bauer

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ISBN13: 9780471647973
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: June 17, 2004
Pages: 241
Original Price: GBP 19.99
Language: English
Edition: N/A
Item Weight: 477 grams
BISAC Subject(s): Negotiating, Personal Growth / Success, and Motivational & Inspirational

About The Book

From the Back Cover

If you're in business, you're selling something--a product, an opinion, a new way of doing things. The truth is, even if you don't think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right way--from getting a raise to getting a deal on a car, from convincing one person to a thousand.

Joel Bauer is a professional corporate pitchman, and his career rests on his ability to persuade. Over the years, he has turned to nontraditional sources for truly potent influence techniques. Now, Bauer shares the secrets he picked up from the world's greatest persuaders--carneys, gamblers, hypnotists, and even magicians.

Bauer's methods don't involve cheating, controlling, manipulating, or forcing others to submit to his will. His experience proves that the best way to influence others is to employ fun and entertainment to make a more convincing pitch. Using compelling, often whimsical strategies that tap into people's emotions, you'll make your audience more receptive to your message. But these techniques aren't intended only to help you win a single negotiation (although they will); they're intended to help you win at every aspect of life!

By applying these strategies to your everyday life, How to Persuade People Who Don't Want to Be Persuaded will show you how to:

Conquer your fear of attention
Draw in your listener
Use metaphors to make your point
Master the quick pitch
Use the power of free gifts
Be dynamic and distinct in your pitch
Overcome resistance
Look the part
Make the platform pitch
And much more

So, step right up and learn from the master. Bauer's unique methods and principles work for everyone, at any time, in any situation. By applying the secrets of the showman to your own life--in the boardroom, at home, and anywhere else--you'll achieve at a higher level than ever before.

About The Author

JOEL BAUER is one of the most sought-after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips. The Wall Street Journal Online has referred to him as "undoubtedly the chairman of the board" of corporate tradeshow rainmaking.

MARK LEVY is the founder of Levy Innovation, a marketing strategy firm that makes people and companies compelling. He has also written or co-created four books, including Accidental Genius: Revolutionize Your Thinking Through Private Writing, which has been translated into five languages.

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