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Ideengenerierung Mit Konsumenten Im Internet by Jan Henrik Soll, Prof Dr Holger Ernst

Ideengenerierung Mit Konsumenten Im Internet

by Jan Henrik Soll , Prof Dr Holger Ernst
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Book cover type: Paperback
  • ISBN13: 9783835004399
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Deutscher Universitatsverlag
  • Publisher Imprint: Deutscher Universitatsverlag
  • Publication Date:
  • Pages: 246
  • Original Price: EUR 79.43
  • Language: German
  • Edition: 2006
  • Item Weight: 354 grams
  • BISAC Subject(s): Marketing / General

Jan Henrik Soll entwickelt eine Methode, wie Unternehmen systematisch Kundenbedürfnisse aufdecken und Ideen für neue Produkte gewinnen können. Durch den Einsatz von Methoden der virtuellen Kundeneinbindung, also der Nutzung des Internets zur Einbindung von Konsumenten in die Produktentwicklung durch ein Unternehmen, können Konsumenten in gro er Zahl an der Entwicklung von Produktideen beteiligt werden.

Dr. Jan Henrik Soll promovierte bei Prof. Dr. Holger Ernst am Lehrstuhl für Betriebswirtschaftslehre, insb. Technologie- und Innovationsmanagement der WHU - Otto Beisheim School of Management in Vallendar. Er ist Financial Analyst bei der Deutschen Shell Holding GmbH in Hamburg.

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