Immobilienvermarktung durch Kommunikationsmaßnahmen: Erfolgsfaktoren der integrierten Kommunikation

Name: Immobilienvermarktung durch Kommunikationsmaßnahmen: Erfolgsfaktoren der integrierten Kommunikation
Brand: Atlantic Books
SKU: 9783842895881
Price: 4883.0 INR
Availability: InStock

by Edward Matar

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ISBN13: 9783842895881
Binding: Paperback
Subject: N/A
Publisher: Diplomica Verlag
Publisher Imprint: Diplomica Verlag
Publication Date: June 4, 2014
Pages: 84
Original Price: GBP 43.99
Language: German
Edition: N/A
Item Weight: 164 grams
BISAC Subject(s): Marketing / General

About The Book

Wo keine Nachfrage besteht, kann man diese durch professionelle Kommunikationsma nahmen erzeugen. In Metropolen wie z. B. New York oder London ist es alltäglich, dass sich einige Gebäude mittlerweile zu einer Marke entwickelt haben und ein dementsprechendes Image präsentieren. Das Marketing als Teil der integrierten Kommunikation in der Immobilienbranche befindet sich seit dem Jahre 2010 in einem Aufwärtstrend in Wien. Für einen erheblichen Bedeutungszuwachs der Immobilienkommunikation sind der ständige Wettbewerbsdruck sowie sich abzeichnende Sättigungstendenzen verantwortlich. Weitere Anzeichen sind die Komplexität und Internationalität des Immobilienmarktes. Besonders der Einsatz von neuen Kommunikationsinstrumenten führt zu einem Markt ohne Grenzen. Die Entwicklung neuer Kommunikationsstrategien, die stärker auf die Marktbedürfnissen, insbesondere den Kunden zugeschnitten sind, rückt immer mehr in den Vordergrund. Effektive Kommunikation bei der Kundenorientierung und Kundenbindung wird in der Immobilienkommunikation gesucht. Das klassische Inserieren in der Immobilienzeitung wird alleine nicht mehr ausreichen. Das Aktivieren von Netzwerkbekanntschaften aus Social-Media-Plattformen gewinnt immer mehr an Bedeutung, um die gewünschten Ziele zu erreichen.

About The Author

Edward Matar, MBA., wurde 1984 im Libanon geboren. Sein Studium der Marktkommunikation an der Werbeakademie Wien schloss er im Jahre 2008 ab. 2011 begann er sein zweites Studium in Bereich Internationales Management & Kommunikation an der Fachhochschule Wien und schloss mit dem akademischen Grad Master of Business and Administration erfolgreich ab. Bereits während des Studiums sammelte die Autorin umfassende praktische Erfahrungen in der Werbebranche und danach im Immobilienmarketing. Seine Tätigkeit in der Werbebranche und in der Immobilienentwicklung motivierte ihn, sich der Thematik des vorliegenden Buches zu widmen.

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