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Impacto do marketing nas redes sociais no comportamento e nas decisões de compra by Mohd Sadique Shaikh

Impacto do marketing nas redes sociais no comportamento e nas decisões de compra

by Mohd Sadique Shaikh
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Book cover type: Paperback
  • ISBN13: 9786208333997
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 124
  • Original Price: GBP 67.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 191 grams
  • BISAC Subject(s): Marketing / General

Apresentar hipóteses de investigação para um estudo analítico sobre o impacto do marketing nas redes sociais no comportamento de compra e nas decisões dos clientes, bem como o seu impacto nas empresas, com objectivos de investigação definidos. O marketing nas redes sociais é crucial, porque é uma das técnicas mais eficazes em qualquer forma de publicidade. O principal objetivo de qualquer empresário é maximizar a quantidade de artigos vendidos utilizando diferentes métodos e estratégias de marketing, como é sabido. Sem dúvida que ajudará uma série de empresas a aumentar os seus lucros. O principal objetivo desta investigação é determinar de que forma o marketing nas redes sociais pode influenciar o comportamento do consumidor final entre as pessoas que utilizam frequentemente as plataformas das redes sociais, bem como determinar as relações previstas entre as diferentes práticas de marketing nas redes sociais, as actividades dos clientes e o comportamento dos consumidores. A implementação de plataformas de redes sociais está em constante evolução para satisfazer as necessidades sociais dos utilizadores da Internet, ao mesmo tempo que aumenta o potencial das empresas para comercializarem os seus bens e serviços de forma personalizada. No passado, as redes sociais desempenharam um papel fundamental na influência das percepções dos consumidores durante o processo de compra.

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