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Impacts of Human-Centered Interactive Technologies on Consumer Engagement by Sihem Ben Saad

Impacts of Human-Centered Interactive Technologies on Consumer Engagement

by Sihem Ben Saad
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Book cover type: Paperback
  • ISBN13: 9798337364513
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Igi Global Scientific Publishing
  • Publisher Imprint: Igi Global Scientific Publishing
  • Publication Date:
  • Pages: 428
  • Original Price: GBP 155.8
  • Language: English
  • Edition: N/A
  • Item Weight: 740 grams
  • BISAC Subject(s): Marketing / General

The rapid evolution of interactive technologies has transformed how individuals engage with digital environments, services, and experiences. From personalized AI assistants and immersive virtual reality to adaptive learning systems and intelligent healthcare platforms, human-centered technologies are now integral to nearly every sector. These innovations are not only reshaping user experiences but also redefining engagement dynamics, decision-making processes, trust, and satisfaction across consumer, organizational, and social contexts. Impacts of Human-Centered Interactive Technologies on Consumer Engagement explores how human-centered interactive technologies influence consumer engagement across diverse domains by integrating theory, practice, and innovation. Although significant attention has been paid to technological advancements, there remains a pressing need to understand how these technologies affect users on cognitive, emotional, and behavioral levels, particularly when they are designed with human values, needs, and experiences at their core. This book fills the gap in existing literature by offering a holistic, human-centric perspective on interactive technologies, moving beyond mere technical development to explore how these innovations shape meaningful experiences and relationships. Covering topics such as metaverse creation, investor engagement, and virtual reality, this book is a valuable resource for graduate and doctoral students, researchers, practitioners, technology developers, policymakers, and more.

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