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Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry: A case study of Sainsbu by Silvia Stamenova

Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry: A case study of Sainsbu

by Silvia Stamenova
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Book cover type: Paperback
  • ISBN13: 9783668610521
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 32
  • Original Price: GBP 28.5
  • Language: English
  • Edition: N/A
  • Item Weight: 55 grams
  • BISAC Subject(s): Marketing / General and Strategic Planning

Case Study from the year 2017 in the subject Business economics - Customer Relationship Management, CRM, grade: 4.50, University of East London, language: English, abstract: The research questions posed in this paper relate to the following: What strategies need to be established in order for Sainsbury to develop close connection with its customers? What is their efficacy in the implementation of a CRM strategy? What are the future opportunities, standing in front of the retail seller? In this regards, the methodology used will be mainly quantitative. In its essence the quantitative research focuses on the numbers. Its basic aim is to measure quantity or amount and compare it with past records; the latter is all done with the aim to project for the future. In addition, the collection of data required was done by distributing the questionnaires to the visitors of Sainsbury, Beckton. The respondents to the questionnaire were chosen at random. However, the primary focus of the research was on shoppers aged 25-60 years of age. This resulted in 40 key informants who agreed to participate and fill in the previously designed questionnaire, containing closed, as well as open-ended questions and having a section for recommendations and personal opinions. However, the major hindrances, standing in front of the research are the low level of response rate, literary bias and the fact that the research is focused on only one shop. Simply put, the researcher's expectation about the response rate of the survey was at about 35%.

We are Silviya Stamenova and Kostadin Ruychev and we have been academic writers for the past 7 years. At present, Silviya is bachelor in Applied Linguistics - English and French and Finance. Kostadin is Master in Law. For 2011 Silviya has scored 8.0 on IELTS exam. Our academic fields are hospitality management, customer service, English literature and grammar, as well as European Law. Referring to the newest trends in the industry we always try to provide readers with the most recent information on the subjects chosen and the most stylish design in Powerpoint presentations. We are looking for academic career in the area of academic writing, so we would appreciate offers connected with it. Have a look at our portfolio of written academic papers!!! Feel free to contact us at https: //m.facebook.com/SilviKostaschool/ Email: writingcentre@abv.bg

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