Implementation von Efficient Consumer Response-Projekten (ECR) in der Supply Chain (SC)

Name: Implementation von Efficient Consumer Response-Projekten (ECR) in der Supply Chain (SC)
Brand: Atlantic Books
SKU: 9783838634913
Price: 8297.0 INR
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by Andreas Kretzschmar

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ISBN13: 9783838634913
Binding: Paperback
Subject: N/A
Publisher: Diplom.de
Publisher Imprint: Diplom.de
Publication Date: May 2, 2001
Pages: 124
Original Price: GBP 74.9
Language: German
Edition: N/A
Item Weight: 173 grams
BISAC Subject(s): Marketing / General

About The Book

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: Vorwort Abkürzungsverzeichnis Abbildungs- und Anhangverzeichnis 1.Einleitung 1.1.Begriffsbestimmungen 1.1.1.Der Begriff "ECR" im Rahmen von "ECR-Projekten" 1.1.2.Der Begriff "Supply Chain" (SC) im Rahmen von SC-Management 1.1.3.Isolation des Begriffes "Implementation" 1.2.Problemdefinition und Zielsetzung der Arbeit 2.ECR - Entwicklung und Historie einer Kooperationsstrategie 2.1.Situation des Marktes 2.2.Die traditionellen Lösungsansätze KAM und Trade Marketing 2.3.Vom "Order-Driven"- zum "Consumer-Demand-Driven System" 2.4.Historie ECR in USA, Europa und Deutschland / ECR-Potentiale 3.Implementierung von ECR-Substrategien und ECR-Basistools 3.1.Efficient (Continuous) Replenishment Program (ERP / CRP) 3.1.1.Begriffsbestimmung 3.1.2.Notwendigkeit und Nutzen von CRP- Programmen 3.1.3.Der CRP-Implementierungsproze 3.1.4.Die zentralen CRP-Basistools 3.2.Efficient (Store) Assortment (EA / ESA) 3.2.1.Begriffsbestimmung 3.2.2.Category Management als Schlüsselfunktion von ECR 3.2.3.Die fünf Phasen der Kategoriedefinition 3.2.4.Die vier Phasen des CM-Prozesses: "Das McKinsey Modell" 3.2.5."Space Management" (SM) - Ziele und Erfolgsfaktoren 3.3.Efficient Promotion (EP) 3.3.1.Begriffsbestimmung 3.3.2."EP findet nur unzureichende Beachtung" 3.3.3.Notwendigkeit und Nutzen von EP 3.3.4.Kooperatives Handling von EP 3.4.Efficient Product Introduction (Development) (EPI / EPD) 3.4.1.Begriffsbestimmung 3.4.2.Notwendigkeit und Nutzen von EPI im Rahmen der Produktpolitik 3.4.3.Kooperation in Neuprodukteinführung und -entwicklung 3.4.4.Implementierung von EPI - Projekten 4.Harte (sekundäre) Erfolgsfaktoren für die ECR-Implementierung 4.1.Organisation der Unternehmung 4.2.Qualifikation des human capital 4.3.Informationstechnologie und Controlling 4.3.1.Enabling Technologies und Standards 4.3.2.Scanning und die Nutzung von Scannerdaten 4.3.3.Electronic Data Interchange (EDI) - Nutzen und Ver

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