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Impulsives Kaufverhalten Am Point of Sale

by Dorothea Baun
Save 35% Save 35%
Current price ₹5,148.00
Original price ₹7,920.00
Original price ₹7,920.00
Original price ₹7,920.00
(-35%)
₹5,148.00
Current price ₹5,148.00

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Book cover type: Paperback
  • ISBN13: 9783824477999
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Deutscher Universitatsverlag
  • Publisher Imprint: Deutscher Universitatsverlag
  • Publication Date:
  • Pages: 290
  • Original Price: EUR 70.08
  • Language: German
  • Edition: 2003
  • Item Weight: 445 grams
  • BISAC Subject(s): Marketing / General

Dorothea Baun grenzt den Impulskauf von anderen ungeplanten K�ufen ab und stellt dabei kognitive und emotionale Prozesse in den Mittelpunkt ihrer Betrachtungen.

Dr. Dorothea Baun ist wissenschaftliche Mitarbeiterin von Prof. Dr. Andrea Göppel-Klein am Lehrstuhl für ABWL, insbesondere Internationales Marketing der Europa-Universität Viadrina in Frankfurt/Oder.

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