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In-House Design in Practice by Cathy Fishel

In-House Design in Practice

by Cathy Fishel
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Book cover type: Paperback
  • ISBN13: 9781600610981
  • Binding: Paperback
  • Subject: N/A
  • Publisher: How Books
  • Publisher Imprint: How Books
  • Publication Date:
  • Pages: 208
  • Original Price: USD 25.0
  • Language: English
  • Edition: N/A
  • Item Weight: 595 grams
  • BISAC Subject(s): Graphic Arts / Commercial & Corporate, Project Management, and Negotiating

- As many as 50% of graphic designers work in-house across a variety of different industries and market sectors

- Explores the day-to-day challenges of working in-house from a design perspective

- Provides advice on how to network with other designers and how to keep in touch with the wider design community and creative trends

In-House Design in Practice is a unique practical and inspirational compendium that places in-house design at the center of professional excellence. The book offers practical advice for both exerienced in-house designers within every type of company and organization, as well as advice for marketing, human resource and public relations professionals who may not have advanced design qualifications, but who are nevertheless responsible for the ways in which their companies present a design face to the world.

Cathy Fishel has written and edited for graphic designers, ad agencies and allied organizations for more than 20 years. Former editor of Step magazine and Dynamic Graphics magazine, she is a contributing editor for PRINT magazine and is editor of LogoLounge.com.

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