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Individual interviews and group meetings

by Salima Jazi
Save 8% Save 8%
Current price ₹4,044.00
Original price ₹4,410.00
Original price ₹4,410.00
Original price ₹4,410.00
(-8%)
₹4,044.00
Current price ₹4,044.00

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Book cover type: Paperback
  • ISBN13: 9786205275221
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 52
  • Original Price: USD 45.0
  • Language: English
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): Marketing / General

Individual interviews and focus groups are two of the most common qualitative market research tools used by marketing practitioners and researchers. This guide provides a comprehensive presentation of their methodological processes. The boxes and examples make it easy to understand and master the fundamentals of conducting these tools.Thanks to its innovative approach, this guide will allow students and practitioners to discover these two approaches and to learn how to apply them to the study of various problems related to consumer behavior.

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