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Industrial Marketing Research (RLE Marketing): Management and Technique

by Nicholas Stacey
Save 35% Save 35%
Current price ₹12,867.00
Original price ₹19,794.00
Original price ₹19,794.00
Original price ₹19,794.00
(-35%)
₹12,867.00
Current price ₹12,867.00

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Book cover type: Hardcover
  • ISBN13: 9781138791633
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 290
  • Original Price: GBP 155.0
  • Language: English
  • Edition: N/A
  • Item Weight: 704 grams
  • BISAC Subject(s): Marketing / Research

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

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