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Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World by Mila Gascó-Hernandez, Teresa Torres-Coronas

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

by Mila Gascó-Hernandez , Teresa Torres-Coronas
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Book cover type: Hardcover
  • ISBN13: 9781605661346
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Information Science Reference
  • Publisher Imprint: Information Science Reference
  • Publication Date:
  • Pages: 438
  • Original Price: GBP 156.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1520 grams
  • BISAC Subject(s): Public Relations

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

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