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Innovation Management and New Product Development

by Paul Trott
Sold out
Current price ₹8,292.00
Original price ₹9,951.00
Original price ₹9,951.00
Original price ₹9,951.00
(-17%)
₹8,292.00
Current price ₹8,292.00

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Book cover type: Paperback
  • ISBN13: 9781292251523
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson
  • Publisher Imprint: Pearson
  • Publication Date: N/A
  • Pages: N/A
  • Original Price: GBP 62.99
  • Language: English
  • Edition: N/A
  • Item Weight: 9426 grams
  • BISAC Subject(s): Development / Business Development, Management, and Marketing / General

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth, and Professor of Innovation Management & Entrepreneurship at Delft University of Technology, Netherlands. His research is widely cited andis published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.

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