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Innovative Trends Shaping Food Marketing and Consumption by Zahid Hussain

Innovative Trends Shaping Food Marketing and Consumption

by Zahid Hussain , Ahmad Albattat , Fatima Zahra Fakir
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Book cover type: Paperback
  • ISBN13: 9798369385432
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 622
  • Original Price: GBP 133.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1062 grams
  • BISAC Subject(s): Marketing / General

The food industry has recently witnessed large strides in food marketing innovation, driven by evolving consumer preferences, technological advancements, and a focus on sustainability. As health-conscious and environmentally aware consumers demand more from brands, food marketing and consumption are being reshaped by trends like personalized nutrition, plant-based alternatives, and digital engagement through social media and e-commerce platforms. The rise of data-driven insights enables brands to customize their marketing messages, while the growing emphasis on transparency encourages companies to rethink their branding and packaging. Further exploration into these innovations will transform how food is marketed, produced, consumed, and experienced. Innovative Trends Shaping Food Marketing and Consumption examines the sociocultural, economic, and symbolic factors that craft consumer's food experiences and wellbeing. It explores the transformative practices redefining global food marketing and consumption patterns. This book covers topics such as digital technology, social media, and waste management, and is a useful resource for business owners, marketers, economists, academicians, scientists, and researchers.

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