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Inscenizacja i dramaturgia w sali wystawowej by Tamara Toplak

Inscenizacja i dramaturgia w sali wystawowej

by Tamara Toplak
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Book cover type: Paperback
  • ISBN13: 9786209427152
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 136
  • Original Price: GBP 29.49
  • Language: Polish
  • Edition: N/A
  • Item Weight: 191 grams
  • BISAC Subject(s): Marketing / General

Praca ta lączy teoretyczne podejście do komunikacji doświadczeń oraz wytyczne dotyczące dramaturgii strategicznej i inscenizacji z parametrami projektowymi świata marek, kt�re można doświadczyc, i rozpatruje je w odniesieniu do austriackiego handlu detalicznego odzieżą. Projektowanie jest rozumiane jako narzędzie komunikacji i w ramach tej pracy jest analizowane z r�żnych punkt�w widzenia. W jaki spos�b konsumenci odbierają poszczeg�lne elementy projektowe inscenizacji i dramaturgii w salonie wystawowym? Czy celowe wykorzystanie element�w projektowych inscenizacji i dramaturgii w salonie wystawowym zachęca do zakupu? W niniejszej książce r�żne obszary tematyczne są umieszczone w kontekście i analizowane z punktu widzenia konsumenta. Dzięki temu książka ta jest szczeg�lnie przydatna dla kadry kierowniczej, menedżer�w i naukowc�w zajmujących się handlem i psychologią handlu.

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