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Integration of an online platform for Austrian steel distributors by Joachim Augustin

Integration of an online platform for Austrian steel distributors

by Joachim Augustin
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Book cover type: Paperback
  • ISBN13: 9786209596971
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 148
  • Original Price: GBP 59.94
  • Language: English
  • Edition: N/A
  • Item Weight: 209 grams
  • BISAC Subject(s): Marketing / General

The Austrian steel market finds itself in a precarious competitive situation, exacerbated by pressure from East Asian competitors. In order to strengthen its international position, this book presents the establishment of an e-commerce platform that not only establishes a cross-border customer base, but also deepens and individualises customer relationships. For a traditionally managed company, the switch to digital channels poses a challenge for logistics and internal communication and requires a long-term investment which, as the study found, represents a significant disruption to ongoing operations for company management. The lack of awareness of the practical advantages is problematic in this regard. Qualitative interviews revealed that the management of SMEs in Austria continues to take a rather observant stance and that the transformation towards Industry 4.0 is being implemented only hesitantly or with reservations.

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