Integrazione di una piattaforma online presso i rivenditori austriaci di acciaio
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Il mercato austriaco dell'acciaio si trova in una situazione competitiva precaria, aggravata dalla pressione della concorrenza dell'Asia orientale. Al fine di rafforzare la propria posizione a livello internazionale, il presente libro presenta la creazione di una piattaforma di e-commerce che non solo consente di stabilire una base clienti transfrontaliera, ma anche di approfondire e personalizzare il rapporto con il cliente. Per un'azienda gestita in modo tradizionale, il passaggio ai canali digitali rappresenta una sfida per la logistica, la comunicazione interna e un investimento a lungo termine che, come � stato rilevato nel corso dello studio, comporta un cambiamento significativo nelle operazioni correnti per la direzione aziendale. Il problema � la mancanza di consapevolezza dei vantaggi pratici. Attraverso interviste qualitative � stato possibile constatare che il management delle PMI in Austria continua ad assumere una posizione piuttosto osservativa e che la trasformazione verso l'Industria 4.0 viene attuata solo con esitazione o con riserva.
• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books
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View full details• Author(s): Sudha Murthy • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Short StoriesWho can resist a good story, especially when it's being told by Grandma? From her bag emerges tales of kings and cheats, monkeys and mic...
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View full details• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...
View full details• Author(s): Sudha Murty • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Action & Adventure - General
Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
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