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International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines by A. Arora

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

by A. Arora
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Book cover type: Hardcover
  • ISBN13: 9781137379078
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave Pivot
  • Publication Date:
  • Pages: 108
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2013
  • Item Weight: 309 grams
  • BISAC Subject(s): International / Economics & Trade, Management, and Marketing / General

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Suman Niranjan Reginald Leseane Shalonda Bradford Hae Choi Maria Louise Thybo Peter Keith Ross Carl Sharperson Reginald Leseane Sacriana Ware Jamese Beazer Eulalia Wycoff Rajeev Sooreea Ariel Shead Marjorie Maguire-Krupp Melody Burks Carl Sharperson Reginald Leseane Eulalia Wycoff Rajeev Sooreea Melody Burks Ulysses J. Brown Peter Keith Ross

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