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International Handbook of Market Research Techniques by Robin Birn

International Handbook of Market Research Techniques

by Robin Birn
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₹4,707.00
₹4,707.00
₹4,707.00
₹4,707.00
₹4,707.00

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Book cover type: Paperback
  • ISBN13: 9780749438654
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 620
  • Original Price: GBP 39.99
  • Language: English
  • Edition: N/A
  • Item Weight: 894 grams
  • BISAC Subject(s): Marketing / Research

Robin Birn has been a marketing and market research practitioner for over 25 years. In 1985, Robin set up Strategy, Research and Action Ltd, which is now the largest international marketing research company for the map, atlas and travel guide sector, and the book industry. He is a Fellow of the Market Research Society and is also the author of The Effective Use of Market Research (also published by Kogan Page).

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