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International Marketing: 12 Steps to Winning Globally by Lloyd Corder

International Marketing: 12 Steps to Winning Globally

by Lloyd Corder
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Book cover type: Paperback
  • ISBN13: 9781974224883
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 302
  • Original Price: USD 19.95
  • Language: English
  • Edition: N/A
  • Item Weight: 604 grams
  • BISAC Subject(s): Marketing / General

International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did. Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated top line report.

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