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International Marketing by Srinivasan R.

International Marketing

by Srinivasan R.
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Book cover type: Paperback
  • ISBN13: 9788120352384
  • Binding: Paperback
  • Subject: N/A
  • Publisher: PHI Learning Pvt Ltd
  • Publisher Imprint: PHI Learning Pvt Ltd
  • Publication Date:
  • Pages: 384
  • Original Price: INR 550.0
  • Language: English
  • Edition: 6th Ed.
  • Item Weight: 540 grams
  • BISAC Subject(s): Sales & Selling / General

The revised and updated Sixth Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues.

The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easierto understand and learn.

Primarily intended as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes.

NEW TO THE SIXTH EDITION

• A new chapter has been added on E-Business and Strategy.

• Case studies on Bharat Heavy Electricals Limited, Ace Designers, Wipro, and Infosys Technologies Limited have been updated with the latest information and development.

TARGET AUDIENCE

• MBA/PGDM

•M Com

R. SRINIVASAN, (Fellow, IIM Bangalore) has served as UGC Emeritus Professor, Department of Management Studies, Indian Institute of Science (IISc), Bangalore. He had his post-doctoral training at the University of Leeds (UK). Professor Srinivasan has more than 39 years of experience with premier institutions such as IISc, Administrative Staff College of India (Hyderabad), and NITIE (Mumbai). He has served with distinction in reputed organisations like Tata Consulting Engineers and Indian Telephone Industries. He is a recipient of the International Statistical Institute Award (1983) and the Colombo Plan Award (1989).

Professor Srinivasan has to his credit more than 200 articles in leading international and national journals. He has authored nine well-established books; four from PHI Learning, including the present book.

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