Internet-Communities als Geschäftsmodell
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Inhaltsangabe: Zusammenfassung: Das Internet ist zur stärksten Triebkraft für Innovationen geworden und hat die Art des wirtschaftlichen Zusammenlebens grundlegend verändert. Mit der Entstehung des Internets entwickelten sich auch sogenannte virtuelle Gemeinschaften (Internet-Communities), welche endlich Orientierung im Chaos des Internets vermitteln konnten. Sowohl in den Gemeinschaften der realen Welt wie auch in den Internet-Communities geht es um die Entwicklung eines Beziehungsnetzes zwischen Menschen, die etwas gemeinsam haben. Diese digitalen Gemeinschaften wurden mit der Zeit zu einer unschätzbaren Fundgrube an Informationen. Viele Unternehmen sind heute dabei, das gro e Potential der Internet-Technologien zu entdecken und für ihren geschäftlichen Bereich nutzbar zu machen. Kommunikation und Informationsaustausch gehört in unserer komplexen Informationsgesellschaft zu den Grundvoraussetzungen, um langfristig erfolgreich zu sein. Im Cyberspace sind die Internet-Communities äu erst wichtige Gebilde, welche nebst dem Zugang zu hochwertigen Informationen auch die Kommunikation ermöglichen. Hierbei handelt es sich nicht um ein neues, soziales Phänomen, sondern vielmehr um die Geburtsstunde eines neuen Geschäftsmodells. Ein Geschäftsmodell, welches ein Produkt seiner sich laufend verändernden virtuellen Umwelt ist und neue strategische-, organisatorische- und Management-Ansätze beinhaltet. Das Internet fordert und fördert neue Denkweisen sowie Geschäftsmodelle. Die vorliegende Einzeldiplomarbeit erklärt die Bedeutung von Internet-Communities und bietet einen Leitfaden bezüglich strategischen und organisatorischen Überlegungen. Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Einleitung1 2.Auftrag2 2.1DEFINITION DES AUFTRAGS2 2.2ABGRENZUNG2 2.3SCHEMATISCHE DARSTELLUNG DES VORGEHENS3 3.Internet-Community4 3.1BEGRIFFSDEFINITION4 3.2ZWECK4 3.3GESCHICHTE6 3.4TYPEN7 3.5ENTWICKLUNG8 3.5.1Entwicklungspotential8 3.5.2Nutzungsmotiv9 4.Geschäftsmodell10 4.1GESCH
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