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Internet- und Intranet-Einsatz im Handel by Schwarz, Jörg

Internet- und Intranet-Einsatz im Handel

by Jörg Schwarz
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Book cover type: Paperback
  • ISBN13: 9783867462143
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Examicus Verlag
  • Publisher Imprint: Examicus Verlag
  • Publication Date:
  • Pages: 120
  • Original Price: USD 66.5
  • Language: German
  • Edition: N/A
  • Item Weight: 168 grams
  • BISAC Subject(s): Marketing / General

Diplomarbeit aus dem Jahr 1998 im Fachbereich BWL - Handel und Distribution, Note: 2.3, Universität des Saarlandes, Sprache: Deutsch, Abstract: Auf dem Weg ins 21. Jahrhundert vollzieht sich der Wandel hin zu einer umfassenden Kommunikations- und Informationsgesellschaft mit einer ungeheuren Dynamik. Möglich geworden ist dies vor allem durch die gro en Fortschritte in der Telekommunikation des ausklingenden 20. Jahrhunderts. Die zunehmende Verschmelzung der klassischen Kommunikationstechnik mit der Informationstechnik, die insbesondere ihren Ausdruck im rasanten Wachstum weltumspannender computergestützter Netzwerksysteme findet, wird von vielen Fachleuten als genauso revolutionär angesehen wie die Erfindung des PC oder des Telefons. Im Zuge dieser Entwicklungen entstand mit dem Internet respektive Intranet ein neues Kommunikationsmedium, welches sowohl die Gesellschaftsstruktur als auch die Wirtschaftsstruktur ma geblich beeinflu t. Zukünftig wird es für ein Unternehmen immer mehr darauf ankommen, diese Technologien so in vorhandene Geschäftsprozesse zu integrieren, da sie die Erzielung und Erhaltung von Wettbewerbsvorteilen ermöglichen. Zielsetzung dieser Arbeit ist die Analyse der Gestaltung vertikaler Hersteller-Handels-Endabnehmer-Beziehungen mittels moderner Netzwerkkonzepte. Dabei wird vor allem der Einsatz der Internet- respektive Intranet-Technologie einer genaueren Betrachtung unterzogen.

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