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Introduction to Semiconductor Marketing by Alireza Servati

Introduction to Semiconductor Marketing

by Alireza Servati
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Book cover type: Paperback
  • ISBN13: 9780972518987
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Simon Publications
  • Publisher Imprint: Simon Publications
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 23.95
  • Language: English
  • Edition: N/A
  • Item Weight: 381 grams
  • BISAC Subject(s): Marketing / General and Electronics / Semiconductors

The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.

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