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Intuitionen Von Verbraucher*innen Bei Der Auswahl Veganer Lebensmittelsubstitute by Katharina Scheuerer

Intuitionen Von Verbraucher*innen Bei Der Auswahl Veganer Lebensmittelsubstitute

by Katharina Scheuerer
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Book cover type: Paperback
  • ISBN13: 9783658427528
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 101
  • Original Price: EUR 56.07
  • Language: German
  • Edition: 1. Aufl. 2023
  • Item Weight: 150 grams
  • BISAC Subject(s): Marketing / General

Die heutzutage �bliche Ern�hrung in den Industriestaaten zeichnet sich durch einen hohen Anteil tierischer Produkte, welcher Ern�hrungsempfehlungen weit �bersteigt, aus. Da der Konsum von Lebensmittel tierischen Ursprungs in diesem Ausma nicht nur zu gesundheitlichen Problemen f�hren kann, sondern aufgrund der g�ngigen Produktionspraktiken auch erheblich zur Umweltverschmutzung beitr�gt, gilt er als nicht nachhaltig. Diesen Herausforderungen wird die relativ neue Produktgruppe der veganen Lebensmittelsubstitute gerecht, die nicht nur als gesund, sondern auch als nachhaltig gelten. Diese Zusammenh�nge zwischen Gesundheit, Nachhaltigkeit und einer pflanzlichen Ern�hrung sind den Verbraucher*innen zunehmend bewusst, dennoch weisen vegane Lebensmittelsubstitute noch vergleichsweise niedrige Marktanteile auf. Die Laientheorien der, Unhealthy = Tasty Intuition'' und der, Ethical = Less Strong Intuition'', welche das Kaufverhalten nachweislich beeinflussen, bieten einen vielversprechendenErkl�rungsansatz hierf�r. Mittels zweier IATs und Selbstbeurteilung werden diese Intuitionen auf implizitem und explizitem Niveau erhoben.


Die AutorinKatharina Scheuerer hat an der Universität Regensburg ihren Bachelor in Betriebswirtschaft (BSc) absolviert und darauffolgend ihren Master in Betriebswirtschaft mit Schwerpunkt Marketing (MSc) an der Universität Wien abgeschlossen. Aktuell arbeitet sie als Marketing Managerin bei einem Social Impact Unternehmen.

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