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Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

by Mark Austin , Jim Aitchison
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Rs. 2,648.00
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Book cover type: Hardcover
  • ISBN13: 9780470820902
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 272
  • Original Price: USD 29.95
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams

About the Book Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.<br /> * Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.<br /> * Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.<br /> * Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.