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Journey-First Marketing: Your Playbook to Identify, Engage, and Convert More Ideal Customers

by Brent Keltner
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Current price ₹1,706.00
Original price ₹1,944.00
Original price ₹1,944.00
Original price ₹1,944.00
(-12%)
₹1,706.00
Current price ₹1,706.00

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Book cover type: Paperback
  • ISBN13: 9781774586600
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Page Two Press
  • Publisher Imprint: Page Two Press
  • Publication Date:
  • Pages: 250
  • Original Price: GBP 14.95
  • Language: English
  • Edition: N/A
  • Item Weight: 341 grams
  • BISAC Subject(s): Marketing / General

Keltner, Brent: - Brent Keltner, PhD, is president of Winalytics LLC and creator of Winalytics' Journey First Growth methodology. Winalytics helps mid-market and enterprise customers accelerate account-based B2B growth in a range of industries from education to human capital, healthcare, and SaaS markets. Before starting Winalytics, Keltner scaled growth as a revenue leader at four different companies. He began his career as a PhD social scientist at Stanford University and the RAND Corporation. He has published articles on marketing and sales strategy at MarketingProfs and Sales & Marketing Management, and in CEOWORLD magazine, the MIT Sloan Management Review, and the California Management Review. He is the author of The Revenue Acceleration Playbook.

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