Kaufentscheidungsprozesse in Familien
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Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: AbbildungsverzeichnisIII AbkürzungsverzeichnisIV 1.Problemstellung1 2.Grundlegung2 2.1Thematische Einordnung des Kaufentscheidungsprozesses2 2.1.1Begriff und Abgrenzung des Kaufentscheidungsprozesses2 2.1.2Träger und Typen der Kaufentscheidung3 2.2Kurzübersicht über Kaufentscheidungsmodelle der Familie5 2.2.1Das Kaufentscheidungsmodell von Sheth5 2.2.2Das Kaufentscheidungsmodell von Kirchler6 2.2.3Das präferenztheoretische Modell der familiären Kaufentscheidung7 2.3Thematische Einordnung der Familie9 2.3.1Begriff der Familie9 2.3.2Familienformen10 2.4Einflu faktoren auf das Individuum11 2.4.1Psychologische Einflu faktoren11 2.4.1.1Aktivierende Faktoren11 2.4.1.2Kognitive Faktoren13 2.4.2Nähere und weitere Umwelt als soziologische Einflu faktoren14 3.Einflu faktoren des Kaufentscheidungsprozesses15 3.1Familieninterne Einflu faktoren15 3.1.1Macht15 3.1.2Familiäre Rollenbeziehungen17 3.1.3Familiäre Interaktion18 3.1.4Werte und Lebensstil20 3.1.5Die Familie im Familienlebenszyklus21 3.2Familienexterne Einflu faktoren23 3.2.1Soziologische Einflu faktoren23 3.2.1.1Kulturelles Umfeld als Rahmenbedingung23 3.2.1.2Subkultur und soziale Schicht24 3.2.1.3Bezugsgruppen26 3.2.1.4Meinungsführer27 3.2.3Situative Faktoren28 3.3Entscheidungsobjekte als Einflu faktoren29 3.3.1Produkte29 3.3.2Dienstleistungen31 3.4Der Preis als Einflussfaktor31 4.Der Ablauf des Kaufentscheidungsprozesses32 4.1Phase der Problemerkennung32 4.2Phase der Informationssuche34 4.2.1Verwendete Informationsquellen35 4.2.2Personen- und produktbezogener Ansatz36 4.3Phase der Alternativenbewertung37 4.4Kaufentscheidungsphase und Kaufakt40 4.5Nachkaufphase43 4.6Proze dauer45 4.7Konfliktlösungsverhalten im Kaufentscheidungsproze 46 4.7.1Einordnung und Abgrenzung von Konflikten im Kaufentscheidungsproze 46 4.7.2Strategien zur Lösung und Vermeidung von Konflikten47 4.7.2.1Sachkonflikte47 4.7.2.2Wertkonflikte47 4.
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