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Käuferverhalten: "Kaufst Du noch, oder lebst Du schon?" by Schneider, Willy

Käuferverhalten: "Kaufst Du noch, oder lebst Du schon?"

by Willy Schneider
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Book cover type: Paperback
  • ISBN13: 9783746095400
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Publication Date:
  • Pages: 128
  • Original Price: USD 40.5
  • Language: German
  • Edition: N/A
  • Item Weight: 241 grams
  • BISAC Subject(s): Sales & Selling / General

Themenfelder: Das Augenmerk der Marketingverantwortlichen muss zunächst auf den Markt und damit in erster Linie auf die Käufer gerichtet sein. Diesem Themenkomplex widmet sich das vorliegende Lehrbuch. Es versetzt den Leser in die Lage, das komplexe Gebiet des Käuferverhaltens zu durchdringen und die gewonnenen Erkenntnisse anwendungsorientiert zu nutzen. Hierbei wird zwischen dem Kaufverhalten privater Haushalte und dem Kaufverhalten von Organisationen differenziert. Alleinstellungsmerkmal dieses Buchs: "Rund-um-sorglos"-Paket mit drei Bausteinen: 1. Know-how-Vermittlung: Knappe, verständliche Erläuterung der Wissensinhalte, flankiert durch Praxisbeispiele; in Zeiten der Informationsüberlastung Beschränkung auf die zentralen Themenfelder der Käuferverhaltens 2. Workload: Testaufgaben mit Lösungen. Das Spektrum reicht von Multiple- und Double-Choice-Aufgaben über Zuordnungsaufgaben bis hin zu offenen Fragen. 3. Klausuren: Klausuren einschlie lich Lösungen für die Prüfungsvorbereitung.

Prof. Dr. rer. pol. Willy Schneider - Leiter des Studiengangs BWL-Handel an der Dualen Hochschule Baden-Württemberg Mannheim - Autor zahlreicher (populär-)wirtschaftswissenschaftlicher Publikationen - Lehrbeauftragter an diversen staatlichen und privaten (Fach-)Hochschulen in Bachelor- und Masterstudiengängen - Leitender Autor des renommierten Gabler-Wirtschafts- lexikons - Coach diverser Wirtschaftsunternehmen

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