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KI Im Vertrieb Von Start-Up-Unternehmen: Einsatzfelder Und Beitrag Zum Vertriebserfolg by Leonard Zahn

KI Im Vertrieb Von Start-Up-Unternehmen: Einsatzfelder Und Beitrag Zum Vertriebserfolg

by Leonard Zahn , Lars Binckebanck
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Book cover type: Paperback
  • ISBN13: 9783658474492
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 45
  • Original Price: EUR 14.01
  • Language: German
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Sales & Selling / General

Start-up-Unternehmen sind innovativ, für skalierbares Wachstum auf Vertriebserfolg ausgerichtet und aufgrund begrenzter Ressourcen zu Effizienz sowie Agilität gezwungen. Dieses Buch basiert auf einer wissenschaftlichen Untersuchung des vertrieblichen Einsatzes von KI-gestützten Technologien in diesem besonderen Umfeld in Deutschland.

Im Rahmen einer umfangreichen Literaturanalyse werden relevante KI-Anwendungen im Vertrieb identifiziert und charakterisiert, etwa Chatbots, KI-gestützte CRM-Tools und maschinelle Kaufempfehlungen. Mittels empirischer Methoden werden diese dann auf ihre Eignung für den Einsatz in Start-ups sowie auf ihren Beitrag zum Vertriebserfolg hin überprüft.

Die Ergebnisse zeigen die ergiebigsten Einsatzfelder von KI im Vertrieb von Start-ups und liefern Hinweise für eine erfolgreiche Implementierung zur Generierung strategischer Wettbewerbsvorteile.

Dr. Leonard Zahn ist Gründer sowie Geschäftsführer der Wegain GmbH.

Prof. Dr. Lars Binckebanck ist Präsident der Hamburger Fern-Hochschule und berät, lehrt und forscht seit 25 Jahren im Fachgebiet Vertrieb.

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