Kommunikationscontrolling. Entwicklung, Techniken und Implementierung

Name: Kommunikationscontrolling. Entwicklung, Techniken und Implementierung
Brand: Atlantic Books
SKU: 9783656290391
Price: 6280.0 INR
Availability: InStock

by Dieter Neumann , Wolfgang Reineke

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ISBN13: 9783656290391
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: October 19, 2012
Pages: 172
Original Price: USD 74.5
Language: German
Edition: N/A
Item Weight: 232 grams
BISAC Subject(s): Marketing / General

About The Book

Fachbuch aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen; Standort Nürtingen, Sprache: Deutsch, Abstract: In der traditionellen Volkswirtschaftslehre gab es bisher drei Produktionsfaktoren: Boden, Kapital und Arbeit. Ohne dass es offiziell anerkannt ist, die Realität macht es uns aber - am Beispiel zahlreicher Börseneinführungen in der jüngsten Vergangenheit - deutlich: Es gibt weitere Produktions- und zugleich Standortfaktoren, deren Nutzung nicht nur lebens-, sondern überlebenswichtig ist: Kommunikation und Controlling. Kommunikation hat im politischen Umfeld unserer Gesellschaft ihre Bedeutung in dem Ma e steigern können, in dem die öffentliche Meinung über den richtigen Weg des Gemeinwesens mitbestimmt. Politisch kann nur das durchgesetzt werden, was eine Mehrheit erhält, beziehungsweise von einer Mehrheit getragen wird. Die gegenwärtige Gesellschaft hat sich demnach zur Kommunikationsgesellschaft entwickelt. Ohne Kommunikation sind Probleme nicht mehr zu lösen, Konflikte nicht zu entschärfen, ist Entwicklung in Gesellschaft, Wirtschaft, Kultur und Politik nicht mehr zu steuern. Kommunikation wurde im Sinne der Volkswirtschaftslehre zum Produktivfaktor und betriebswirtschaftlich zum Investitionsfaktor. Dies gilt insbesondere vor dem Hintergrund, dass sich Einzelinteressen (Einzelpersonen oder Unternehmen) in der modernen Gesellschaft nicht oder nur sehr schwer artikulieren können. Die Aufgabe des Kommunikationsmanagements eines Unternehmens besteht in der Bündelung von zum Teil stark divergierenden Einzelinteressen zu einer einheitlichen Kommunikationsstrategie. Kommunikation hei t Aktivitäten zu entwickeln, um Informationen von einer an eine andere Stelle zu übermitteln. Kommunikation bedeutet Verständigung durch Vermittlung und Austausch von Information. Verständigungsprozesse zwischen Menschen und entsprechende Interaktionen sind eine wesentliche Kategorie menschlich

About The Author

Dieter Neumann M.A. studierte Volkswirtschaft, Soziologie und Politologie an der Universität Bonn. Im Anschluss übernahm er mehrere journalistische Tätigkeiten in der Redaktion (Bonner Rundschau) und Öffentlichkeitsarbeit. Von 1978 bis 1986 war er Pressesprecher bei der Landesvereinigung der Niedersächsischen Arbeitgeber- und Wirtschaftsverbände e.V. (seit 1980 Unternehmerverbände Niedersachsen e.V.) und übernahm 1980 als Mitglied der Geschäftsführung die Leitung der Abteilungen Presse- und Öffentlichkeitsarbeit, Bildungswesen und Volkswirtschaft/Statistik. Als Verlagsleiter beim Dr. Curt Haefner-Verlag in Heidelberg (gehört seit 2005 zur Konradin Mediengruppe) hatte er bis zum Jahr 2013 die Chefredaktion unterschiedlicher Publikationen im Themenbereich Journalistik, Öffentlichkeitsarbeit, Verbandswesen (Non-Profit-Organisationen) inne. Bis zum Jahr 2011 war er darüber hinaus Pressesprecher der Vereinigung der Arbeitgeberverbände der Deutschen Papierindustrie e.V. (VAP). Als Lehrbeauftragter und Ehrensenator an der Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen ist er in den Themenbereichen Journalistik, Öffentlichkeitsarbeit und Non-Profit-Organisationen tätig. Seit dem Jahr 2013 ist er außerdem Verleger eines eigenen Verlages in Weinheim.

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