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Kommunikationspolitik und Vertrieb. Planspiel Analyse by Hammann, Jens-Uwe

Kommunikationspolitik und Vertrieb. Planspiel Analyse

by Jens-Uwe Hammann
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Book cover type: Paperback
  • ISBN13: 9783656923633
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Veranstaltung: BWL09, Sprache: Deutsch, Abstract: Eine Unternehmung folgt grundsätzlich dem Ziel, durch den Absatz von Produkten oder Dienstleistungen Einnahmen zu erzielen, welche den Ausgaben zumindest entsprechen, im Erfolgsfall übersteigen und somit zu einem, meist finanziellen, Gewinn führen. Was aber nützt einer Unternehmung das ausgereifteste Produkt, die beste Idee, der qualitativ höchste Servicestandard oder die zufriedenstellende Dienstleistung wenn keiner am Markt davon Notiz nimmt? Als Teil der absatzpolitischen Instrumente erfüllt genau dies die Kommunikationspolitik einer Unternehmung.

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