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Kommunikationspolitik von KMUs. Das Konzept des Semantic Web in einem Pharmaunternehmen by Anonymous

Kommunikationspolitik von KMUs. Das Konzept des Semantic Web in einem Pharmaunternehmen

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783346453211
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 56
  • Original Price: USD 39.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 87 grams
  • BISAC Subject(s): Marketing / General

Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule für Wirtschaft Berlin, Sprache: Deutsch, Abstract: Diese Bachelorarbeit beschäftigt sich mit der Frage, wie eine kommunikationspolitische Konzeption für KMUs (kleine und mittelständische Unternehmen) aussieht, die die Entwicklung hin zum Semantic Web berücksichtigt? In Zeiten globaler Konkurrenz, immer kürzerer Produktzyklen und immer höherer Kundenanforderungen ist es für den Unternehmenserfolg nicht ausreichend, über ein gutes Produkt, hohe Produktivität und attraktive Preise zu verfügen. Marktorientierte Unternehmensführung bedarf zunehmend des gezielten Einsatzes von Marketingma nahmen zur Befriedigung bzw. Schaffung der Bedürfnisse von Kunden. Kommunikationspolitik als Teil des Marketings Mixes kann in diesem Zusammenhang eine zentrale Rolle dabei spielen, Unternehmen Wettbewerbsvorteile zu verschaffen. Ohne adäquate Kommunikationspolitik hat ein Unternehmen kaum Chancen sich auf immer rascher wandelnden Märkten zu behaupten. Dies gilt umso mehr für Markteinsteiger und kleine und mittlere Unternehmen (KMU). Sie sind im Sinne externer Kommunikation in besonderem Ma e darauf angewiesen, auf sich und ihre Produkte aufmerksam zu machen und Kunden anzusprechen und zu binden, um in Konkurrenz zu den sehr präsenten Gro unternehmen wettbewerbsfähig zu sein.

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