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Konsum aus Langeweile by Gasser, Bettina

Konsum aus Langeweile

by Bettina Gasser
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Book cover type: Paperback
  • ISBN13: 9783638672023
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 48
  • Original Price: USD 39.5
  • Language: German
  • Edition: 4. Auflage
  • Item Weight: 73 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,8, Universität Lüneburg, Veranstaltung: Marketing, Sprache: Deutsch, Abstract: "Langeweile - kenn' ich nicht. Wenn ich mal nichts zu tun habe, dann seh' ich fern oder verbringe Zeit mit meinem Computer." So die widersprüchlich Aussage eines Jungen unter 15 in der von mir durchgeführten Studie zum Thema 'Konsum aus Langeweile'. Diese Aussage spiegelt die Problematik des Themas genau wider, denn sie ist stellvertretend für die Meinung der meisten Befragten zu sehen. Fast alle der 62 Befragten gaben an, sehr selten Langeweile zu verspüren. Aber allein 79 % berichteten, zum Zeitvertreib regelmä ig fern zusehen - 59 % gehen aus Langeweile ins Internet. Wie passen die Begriffe Konsum und Langeweile zusammen und warum denken so viele, dass ihnen niemals langweilig ist, konsumieren aber stärker denn je Güter und Dienstleistungen aus eben jenem Grunde? Diesen Fragen gehe ich hier auf den Grund und zeige auf, welche Probleme die neue Spa - und Erlebnisgesellschaft für den Einzelnen mit sich bringt. Diese stetig wachsende Form des Konsumentenverhaltens beinhaltet jedoch nicht nur Nachteile. Für die Unternehmen und Werber entsteht dadurch eine gro e Chance, Güter und Dienstleistungen zu vermarkten. Dieses gro e Potenzial sollte unbedingt genutzt werden. Zu Beginn erläutere ich die Grundlagen des Konsums und die der Konsumgesellschaft. Das Thema Langeweile schlie t daran an, mit dem Hintergrund die oben genannten Fragen zu klären. Im folgenden Kapitel wird der Konsum nun mit der Langeweile in Verbindung gebracht. Zusammenhänge werden anhand einer von mir durchgeführten Studie aufgezeigt und erklärt. In der Studie wurden 62 Konsumenten, davon 38 Frauen und 24 Männer, zu ihrem Konsumverhalten befragt. Im Einzelnen umfasst diese Befragung die Themen: Fernsehen, Internetnutzung, Shopping, Alkoholgenuss, Telefonkonsum und das Essen von Sü igkeiten. Ein von mir gestarteter

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